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How MGA Zapf Creation Secured Its Supply Chain With a Dual-Vendor EDI Strategy

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transfer of external requirements into Zapf Creation's business context

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from contract signing to go-live

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reusable connections in the eddyson repository

MGA Zapf Creation, the company behind the beloved BABY born®, found itself in a critical situation when its EDI provider initiated a strategic realignment that resulted in the termination of the contract. Suddenly, the foundation of the company’s digital supply chain was at risk, endangering order processing, delivery reliability, and invoice flow. Without functioning EDI processes, store shelves could have remained empty, leaving millions of children without their favorite toy on Christmas morning. A rapid, reliable solution was urgently needed.

Two girls playing with a BABY born® doll in a cozy bedroom, surrounded by toys and colorful decor.
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From Risk to Resilience: Zapf Creation's Strategic Move

With millions of children looking forward to unwrapping their favorite toys, Zapf Creation knew they could not afford to waste any time. The company made a bold move by choosing a dual-vendor approach, working with two EDI providers instead of relying on just one. This step was taken to boost flexibility, strengthen its supply chain, and ensure long-term resilience. To drive this transformation, Zapf Creation partnered with eddyson, choosing an EDI provider that could integrate with core systems like SAP® and Microsoft Dynamics D365 and be operational in record time.

"Our dual-vendor strategy allows us to compare approaches of different EDI providers, make the most of their innovations, and gradually intensify our cooperation in key areas."
Ralph Skalda
Head of Corporate IT, MGA Zapf Creation GmbH

Discover Zapf Creation’s Optimization Journey in the Full Case Study

Gain valuable insights into how Zapf Creation not only stabilized its operations during a moment of crisis but also laid the foundation for future business growth. Read the full case study to learn more.